Empresas catarinenses com projetos que demonstrem a utilização, com maior propriedade e criatividade, das ferramentas de vendas e marketing podem inscrever seus cases no site da ADVB/SC
Reconhecida como a maior premiação do marketing catarinense, o Top de Marketing ADVB/SC 2011, está com inscrições abertas, até o dia 16 de setembro, para sua 27° edição, sempre acompanhada aqui pela coluna do jornalista João Nunes. Empresas com atuação catarinense que tenham tido as melhores ideias e realizado as mais inovadoras estratégias de marketing e vendas, as quais tenham contribuído efetivamente para a obtenção de soluções e resultados, podem inscrever um ou mais cases para concorrer a premiação no site http://www.advbsc.com.br/
Para cada case inscrito, a empresa deverá relatar, de forma detalhada, um projeto que tenha obtido êxito em marketing, discorrendo a respeito dos problemas e objetivos, soluções e estratégiasadotadas e resultados obtidos. Os cases serão analisados por um júri composto por profissionais de reconhecida competência e qualificação, entre os dias 19 de setembro e 5 de outubro, sob a coordenação da Diretoria Executiva da ADVB/SC, que não participará do processo de julgamento. Os critérios utilizados na avaliação serão: a criatividade na utilização de ferramentas e formas de contato com o público alvo, o posicionamento ou o reposicionamento mercadológico, resultados obtidos em termos de share-of-market e share-of-mind, além do uso de mídias, comunicação, planejamento e execução.
A presidente da ADVB/SC ressalta que os cases deverão apresentar e comprovar, através de pesquisas, relatórios gerenciais, auditorias ou instrumentos equivalentes, a situação oficial da empresa com relação à sua participação no mercado (vendas, volumes e praças), além de share-of-mind
A divulgação dos vencedores do Top de Marketing ADVB/SC 2011 acontece no dia 6 de outubro e a solenidade de premiação no dia 3 de novembro, no Floripa Music Hall. Serão reconhecidos os 10 melhores trabalhos, e, entre todos, será escolhido o Top One, case de maior nota.
Este ano, o Top de Marketing ADVB/SC terá o apoio da Secretaria de Estado e Turismo, Cultura e Esporte, por meio do Fundo Estadual de Incentivo ao Turismo (Funturismo). A coluna No Sofá estará fazendo a cobertura da premiação.
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