
Edições limitadas reforçam a plataforma premium da marca
Tem coisa melhor que uma bebida refrescante em épocas de altas temperaturas? Com toques cítricos que potencializam essa sensação, Coca-Cola Laranja e Coca-Cola Limão Siciliano chegam para reforçar a plataforma premium da marca e começam a ser distribuídas esta semana no Brasil em edição limitada.
Para Javier Rodriguez, vice-presidente de Marketing da Coca-Cola Brasil, os consumidores estão sempre em busca de novas experiências e produtos que promovam diferenciação. “Faz parte do DNA da Coca-Cola apostar em inovação para se manter relevante em cada momento de consumo”, afirma.
Coca-Cola Laranja e Coca-Cola Limão Siciliano foram comercializadas em apenas dois países – Japão e Turquia, respectivamente — antes de desembarcarem no Brasil. Em formato sofisticado – latas sleek de 310 ml – a novidade por aqui é a redução de quase 30% de açúcar em relação à Coca-Cola original. A fórmula traz a mistura de açúcar e adoçantes.
Os lançamentos começam a ser distribuídos esta semana, com exceção da região Norte, e também estarão disponíveis via e-commerce em São Paulo, Minas Gerais, Paraná e interior do Rio de Janeiro.
Preço sugerido: Lata Sleek (310ml) – R$ 3,49 a R$ 4,65
Outros lançamentos de sabores sazonais e novas embalagens estão previstos como parte da estratégia da companhia de ampliar o portfólio e oferecer mais opções aos consumidores.















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